Win Back Earth

It’s almost game over for our planet, will you help us win back earth?

Brief: Connect4Climate is looking for an idea that excites young people and drives them to create collective impact by encouraging, linking and tracking individual actions. Think big, be disruptive, and remember that personal actions by many people can create a movement, and movements change the world.

My team’s approach: By partnering with Temple University and Nintendo, C4C will sponsor a community clean-up day where students can participate in a mass recycling event and earn points and prizes for doing so.

By game-ifying the action of cleaning up litter, people will begin to associate good times with picking up trash.

Featured mockup products:

Pacman Litter Scoops—not your average litter picker, these Pac Man inspired scoops will CHOMP up garbage all across campus.

Mario Game Tubes—Green and pipe-like recycling cans will be made to look like the iconic Mario tubes. Students will rack up points while cleaning up campus at the same time. The higher the tube, the more points you earn.