am/pm cafe
The goal of this project was to reinvent a poorly executed advertisement, but, the billboard that I chose didn’t have any solid branding to build off of so…I created it for them.
Because their original idea was supposed to convey how easy it was to choose am\pm cafe as your destination, I had the other advertisements follow suit. Since their brand is about reflection/relaxation, “food for thought”, I thought that stress toys in the shape of their popular products would be a fitting addition.
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