Pitch Deck
Taking first place in our capstone competition, we were tasked to create a campaign for JEVS Human Services—a non-profit organization that was struggling to advertise its new online degree program in partnership with Southern New Hampshire University— against its bigger competitors. Their main issues that my in-class agency (VI Creative) tackled were awareness and enrollment.
I created all the visual presentations you see here, along with all the promotions and branding elements.
We took a brand that had no previously distinguished identity, and created an entirely new brand: JevsEdu
JevsEdu focuses on JEVS’s unique selling point— the program’s personal and incredibly dedicated coaches that assisted with everything from finical aid, enrollment, to keeping you accountable for assignments and helping you manage your syllabus. Hence the tagline, Rely on us, so others can rely on you.
To bring awareness to this new brand, we executed a two-phase campaign; Phase 1 targeted awareness and Phase 2 pushed for enrollment.
This consisted of multiple promotions:
Tear-away flyers
Digital Banner ads
Billboard ads
Bus King ads
Interior Bus Card ads
SEM ad (in leave-behind)
Pandora ad (in leave-behind)
We also provided our client with a leave-behind that contains:
Condensed report of the campaign with infographics
Brand Guidelines Book for JevsEdu
Website re-design that incorporates the new brand
Leave Behind
JevsEdu Brand Guidelines Book
