Here I’ve detailed a campaign project and branding/logo for an all-natural energy drink with various AR experiences. HIVE gives you the energy you need to pursue your passions and connect with others through those passions. Through the website, you can register yourself and your interests to find like-minded people and build your own HIVE community!

Interactive AR Experiences

The experience above is part of the HIVE and Snapchat collaboration campaign. Should you come across wild postings for HIVE energy drink, open snapchat and scan the posters to begin the experience. As you scan, your phone will pick up on unique QR codes throughout the posters that will trigger an AR game. Different numbers will appear and you have 3 chances to connect the right combination in order to win a code for free HIVE merchandise.

A similar concept as above, I created an AR concept that revolved around the partnership of Snapchat and HIVE and the scanning of their advertisements to trigger a connect the dots game. Connect them in the correct order each time and win a discount code for a free product.

Snapchat Filter

To boost engagement and awareness, I created a an interactive filter; a mesh that will actively change the shape of your face as you take your photo.